Tempcover win two gold awards at the DXA20 ceremony!
With the rise of the sharing economy Tempcover was founded in 2006 to provide insurance policies that offer truly flexible cover for the time drivers actually need, with no long-term commitment or auto-renewals. The UK’s first InsurTech company, Tempcover, was born the next day. Today Tempcover is a leader provider short-term motor insurance policies that last anywhere from 1 hour to 28 days.
Further is proud to have been able to work with Tempcover on delivering an enhanced customer journey alongside Norwich-based user-experience agency, The User Story. Tempcover approached Further to assist in two of its key initiatives for business expansion. The first was to transform the quote and buy process into a user-friendly experience within three clicks. The second was to complete a brand refresh (including brand identity and tone of voice) and implement a new UI design for the transactional experience. The latter would aim to provide a game-changing quote process, providing cover in under 90 seconds.?
Both Further and The User Story have been name-checked in the award-winning submissions provided by Tempcover. Further for our part in developing the new branding, designing the new Tempcover website and mapping out the customer journey and The User Story for assisting in the mapping out process, building the wireframes and conducting consumer research prior to the build.
The campaign achieved great success for our client with Tempcover achieving the following:
- Successfully entered the B2B automotive market by launching a first-of-its-kind digital driveaway insurance solution?
- Disrupted the driveaway insurance space by reducing traditional transaction times by more than 80%
- Simplified the complexity of the insurance journey for customers by making it a one-step process?
- Improved stock clearance rates for dealerships??
- Won major blue-chip dealer customers across car supermarkets, dealer groups and fully-digital automotive platforms
Further’s Digital Designer, Alex Cole played a key part in the process, creating a rebranded prototype interface to maximise the overall user experience:
It was great to see this whole project take shape from initial discussions through to final results, this really demonstrates the benefits of collaborative working and user testing designs along the way. We have not only ended up with a modern and aesthetic looking design but an intuitive and user friendly experience throughout the quote and purchasing process.
Tom Haczewski, Director of The User Story and his team were responsible for all aspects of the new process, rigorously testing the new journey in a controlled environment with customers before a Beta release:
These awards show what can be created from a good mix of user-centred research, evidence-based design, and a talented creative and strategic team. Together, we have devised an award-winning experience that looks great, performs brilliantly, and truly benefits customers.
Rachael Laurie, Chief Commercial Officer at Tempcover commented:?
Every team member utilised their core skillset and expertise to their advantage, creating a seamless process that minimised the risk of any potential weaknesses to ensure that our goals were achieved within the predetermined timelines and budget. Most importantly, we were able to obtain an intimate understanding of our customers’ needs and develop an agile and user-friendly solution based entirely on that feedback.
Congratulations to the whole team at Tempcover – a massive achievement. We look forward to working with you again in the future.
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